ผู้ใช้:Mopza/กระบะทราย 4

During the transition from MS-DOS to Windows, the success of Microsoft's product Microsoft Office allowed the company to gain ground on application-software competitors, such as WordPerfect and Lotus 1-2-3.

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According to The Register, Novell, an owner of WordPerfect for a time, alleged that Microsoft used its inside knowledge of the DOS and Windows kernels and of undocumented Application Programming Interface features to make Office perform better than its competitors. Eventually, Microsoft Office became the dominant business suite, with a market share far exceeding that of its competitors.

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Microsoft encountered turmoil in March 2004 when antitrust legal action was brought against it by the European Union for abusing its current dominance with the Windows operating system (see European Union Microsoft antitrust case), eventually resulting in a judgment to produce new versions of its Windows XP platform—called Windows XP Home Edition N and Windows XP Professional N—that did not include its Windows Media Player, as well as a fine of €497 million ($613 million).

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ไมโครซอฟท์มีชุดผลิตภัณฑ์สำหรับเซิร์ฟเวอร์ เช่น วินโดวส์เซิร์ฟเวอร์ 2003 โดยในระบบปฎิบัติการของเซิร์ฟเวอร์เป็นหัวใจหลักของสายการผลิตของกลุ่มผลิตภัณฑ์เซอร์ฟเวอร์ของไมโครซอฟท์ อีกหนึ่งผลิตภัณฑ์เซิร์ฟเวอร์คือระบบการจัดการเซิร์ฟเวอร์ โดยรวบรวมเครื่องมือควบคุมระยะไกล , แพทช์การจัดการ ส่วนผลิตภัณฑ์เซิร์ฟเวอร์อื่นๆ เช่น ไมโครซอฟท์ ซีเควล เซิร์ฟเวอร์ (ระบบจัดการฐานข้อมูล) และ ไมโครซอฟท์ เอกซ์เชนจื เซิร์ฟเวอร์ (เมลเซิร์ฟเวอร์สำหรับองค์กรธุรกิจ)

Microsoft offers a suite of server software, entitled Windows Server System. Windows Server 2003, an operating system for network servers, is the core of the Windows Server System line. Another server product, Systems Management Server, is a collection of tools providing remote-control abilities, patch management,and a hardware/software inventory. Other server products include:

• Microsoft SQL Server, a relational database management system;
• Microsoft Exchange Server, for certain business-oriented e-mail and scheduling features;
• Small Business Server, for messaging and other small business-oriented features; and
• Microsoft BizTalk Server, for business process management.

Business Division

The Microsoft Business Division produces Microsoft Office, which is the company's line of office software. The software product includes Word (a word processor), Access (a personal relational database application), Excel (a spreadsheet program), Outlook (Windows-only groupware, frequently used with Exchange Server), PowerPoint (presentation software), and Publisher (desktop publishing software). A number of other products were added later with the release of Office 2003 including Visio, Project, MapPoint, InfoPath and OneNote.

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with the acquisition of Great Plains. Subsequently, Navision was acquired to provide a similar entry into the European market, resulting in the planned release of Microsoft Dynamics NAV in 2006. The group markets Axapta and Solomon, catering to similar markets, which is scheduled to be combined with the Navision and Great Plains lines into a common platform called Microsoft Dynamics.

Entertainment and Devices Division

The Xbox 360, Microsoft's second system in the gaming console market.

Microsoft has attempted to expand the Windows brand into many other markets, with products such as Windows CE for PDAs and its "Windows-powered" Smartphone products. Microsoft initially entered the mobile market through Windows CE for handheld devices, which today has developed into Windows Mobile 6. The focus of the operating system is on devices where the OS may not directly be visible to the end user, in particular, appliances and cars.

The company produces MSN TV, formerly WebTV, a television-based Internet appliance. Microsoft used to sell a set-top Digital Video Recorder (DVR) called the UltimateTV, which allowed users to record up to 35 hours of television programming from a direct-to-home satellite television provider DirecTV. This was the main competition in the UK for British Sky Broadcasting's (BSkyB) SKY + service, owned by Rupert Murdoch. UltimateTV has since been discontinued, with DirecTV instead opting to market DVRs from TiVo Inc. before later switching to their own DVR brand.

Microsoft sells computer games that run on Windows PCs, including titles such as Age of Empires, Halo and the Microsoft Flight Simulator series. It produces a line of reference works that include encyclopedias and atlases, under the name Encarta. Microsoft Zone hosts free premium and retail games where players can compete against each other and in tournaments.

Microsoft entered the multi-billion-dollar game console market dominated by Sony and Nintendo in late 2001, with the release of the Xbox. The company develops and publishes its own video games for this console, with the help of its Microsoft Game Studios subsidiary, in addition to third-party Xbox video game publishers such as Electronic Arts and Activision, who pay a license fee to publish games for the system. The Xbox also has a successor in the Xbox 360, released on November 22, 2005 in North America and other countries. With the Xbox 360, Microsoft hopes to compensate for the losses incurred with the original Xbox. However, Microsoft made some decisions considered controversial in the video gaming community, such as releasing the console with high failure rates, selling two different versions of the system, one without the hard disk drive and providing limited backward compatibility with only particular Xbox titles. .

In addition to the Xbox line of products, Microsoft also markets a number of other computing-related hardware products as well, including mice, keyboards, joysticks, and gamepads, along with other game controllers, the production of which is outsourced in most cases. As of November 15, 2007, Microsoft announced the purchase of Musiwave, Openwave's mobile phone music sales business.

User culture

Another community site that provides daily videocasts and other services, On10.net, launched on March 3, 2006.

Most free technical support available through Microsoft is provided through online Usenet newsgroups (in the early days it was also provided on CompuServe). There are several of these newsgroups for nearly every product Microsoft provides, and often they are monitored by Microsoft employees. People who are helpful on the newsgroups can be elected by other peers or Microsoft employees for Microsoft Most Valuable Professional (MVP) status, which entitles people to a sort of special social status, in addition to possibilities for awards and other benefits.

Corporate affairs

Corporate structure

The company is run by a Board of Directors consisting of ten people, made up of mostly company outsiders (as is customary for publicly traded companies). Current members of the board of directors are: Steve Ballmer, James Cash, Jr., Dina Dublon, Bill Gates, Raymond Gilmartin, Reed Hastings, David Marquardt, Charles Noski, Helmut Panke, and Jon Shirley. The ten board members are elected every year at the annual shareholders' meeting, and those who do not get a majority of votes must submit a resignation to the board, which will subsequently choose whether or not to accept the resignation. There are five committees within the board which oversee more specific matters. These committees include the Audit Committee, which handles accounting issues with the company including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Finance Committee, which handles financial matters such as proposing mergers and acquisitions; the Governance and Nominating Committee, which handles various corporate matters including nomination of the board; and the Antitrust Compliance Committee, which attempts to prevent company practices from violating antitrust laws.

There are several other aspects to the corporate structure of Microsoft. For worldwide matters there is the Executive Team, made up of sixteen company officers across the globe, which is charged with various duties including making sure employees understand Microsoft's culture of business. The sixteen officers of the Executive Team include the Chairman and Chief Software Architect, the CEO, the General Counsel and Secretary, the CFO, senior and group vice presidents from the business units, the CEO of the Europe, the Middle East and Africa regions; and the heads of Worldwide Sales, Marketing and Services; Human Resources; and Corporate Marketing. In addition to the Executive Team there is also the Corporate Staff Council, which handles all major staff functions of the company, including approving corporate policies. The Corporate Staff Council is made up of employees from the Law and Corporate Affairs, Finance, Human Resources, Corporate Marketing, and Advanced Strategy and Policy groups at Microsoft. Other Executive Officers include the Presidents and Vice Presidents of the various product divisions, leaders of the marketing section, and the CTO, among others.

Stock

Microsoft Corp (NYSE:MSFT) stock price (source: ZenoBank.com)

When the company debuted its IPO in March 13, 1986, the stock price was US $21. By the close of the first trading day, the stock had closed at $28, equivalent to 9.7 cents when adjusted for the company's first nine splits. The initial close and ensuing rise in subsequent years made several Microsoft employees millions. The stock price peaked in 1999 at around US $119 (US $60.928 adjusting for splits). While the company has had nine stock splits, the first of which was in September 18, 1987, the company did not start offering a dividend until January 16, 2003. The dividend for the 2003 fiscal year was eight cents per share, followed by a dividend of sixteen cents per share the subsequent year. The company switched from yearly to quarterly dividends in 2005, for eight cents a share per quarter with a special one-time payout of three dollars per share for the second quarter of the fiscal year.

Despite the company's ninth split on February 2, 2003 and subsequent increases in dividend payouts, the price of Microsoft's stock largely remained steady for the next several years, with a rise in stock price around the release of Windows Vista and a fall during the economic crisis of 2008.

Diversity

Flags raised in front of the Microsoft Sammamish Campus in Issaquah, Washington. The flag on the left is the flag of Microsoft's gay and lesbian employees group GLEAM.

In 2005, Microsoft received a 100% rating in the Corporate Equality Index from the Human Rights Campaign, a ranking of companies by how progressive the organization deems their policies concerning LGBT (lesbian, gay, bisexual and transsexual) employees. Partly through the work of the Gay and Lesbian Employees at Microsoft (GLEAM) group, Microsoft added gender expression to its anti-discrimination policies in April 2005, and the Human Rights Campaign upgraded Microsoft's Corporate Equality Index from its 86% rating in 2004 to its current 100% rating.

In April 2005, Microsoft received wide criticism for withdrawing support from Washington state's H.B. 1515 bill that would have extended the state's current anti-discrimination laws to people with alternate sexual orientations. Microsoft was accused of bowing to pressure from local evangelical pastor Ken Hutcherson who met with a senior Microsoft executive and threatened a national boycott of Microsoft's products. Microsoft also revealed they were paying evangelical conservative Ralph Reed's company Century Strategies a $20,000 monthly fee. Over 2,000 employees signed a petition asking Microsoft to reinstate support for the bill. Under harsh criticism from both outside and inside the company's walls, Microsoft decided to support the bill again in May 2005.

Microsoft hires many foreign workers as well as domestic ones, and is an outspoken opponent of the cap on H1B visas, which allow companies in the United States to employ certain foreign workers. Bill Gates claims the cap on H1B visas make it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap."

Logos and slogans

In 1987, Microsoft adopted its current logo, the so-called "Pac-Man Logo", designed by Scott Baker. According to the March 1987 Computer Reseller News Magazine, "The new logo, in Helvetica italic typeface, has a slash between the o and s  to emphasize the "soft" part of the name and convey motion and speed." Dave Norris, a Microsoft employee, ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter O, nicknamed the blibbet, but it was discarded.

Microsoft's logo with the "Your potential. Our passion." tagline below the main corporate name, is based on the slogan Microsoft had as of 2008. In 2002, the company started using the logo in the United States and eventually started a TV campaign with the slogan, changed from the previous tagline of "Where do you want to go today?."

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  Microsoft "blibbet" logo, used until 1987.

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  Microsoft "Pac-Man" logo, designed by Scott Baker and used since 1987, with the 1994–2002 slogan "Where do you want to go today?"

Environmental record

Microsoft is ranked the 2nd worst company for the environment of the 18 rated in Greenpeace's Greener Electronics guide. It received a score of 2.2/10, ahead only of Nintendo.

Microsoft has taken actions to become more environmentally friendly. Some examples include:

• Microsoft's newest building on its campus in Hyderabad, India was built as an environmentally friendly structure. Experts at Microsoft Research India developed a project called Digital Green in 2008, which aims to educate farmers in India on how to use azolla - an aquatic fern fed to cows, yielding increased milk production.
• Microsoft has phased out the use of polyvinyl chloride plastic in its packaging material, due to environmental concerns. Polyvinyl chloride, also referred to as PVC or vinyl, can release toxins into the environment during production and if it is burned after production. These toxins are synthetic chemicals that can be linked to cancer, and issues with the reproductive and immune systems. In six months time, Microsoft was able to eliminate approximately 361,000 pounds of polyvinyl packaging by transitioning to a packaging utilizing polyethylene terephthalate plastic (PET). The company continues to research further eco-friendly packaging made of corn starch, sugar, and vegetable oil.
• Microsoft is using some renewable energy sources in its Silicon Valley campus, where the company has installed over 2,000 solar panels spanning แม่แบบ:Convert/sqft on top of its buildings. These panels supply 480 kilowatts of power, generating approximately 15 percent of the total energy needed by the campus and cutting the greenhouse gasses that would otherwise be produced to supply that power.
• Microsoft employs a free mass transit system for its 35,000 employees in the Seattle area and shuttles its workers with hybrid cars on its main campus.
• The company uses an irrigation system at its Redmond campus that senses upcoming weather changes, saving 11 million gallons of water per year. The company has received a silver certification from the U.S. Green Building Council's LEED program for environmental design.
• Beginning in June 2008, Microsoft has added compost bins in all cafeterias on its Redmond campus, and replaced all polystyrene plates and cups and plastic flatware with biodegradable alternatives. In the first two months after this transition, the Redmond campus reduced its non-compost trash output by 50%.

Criticism

ดูบทความหลักที่ Criticism of Microsoft

Anti-competitive

Since the 1980s, Microsoft has been the focus of much controversy in the computer industry. The majority of criticism has been for its business tactics, often described with the motto "embrace, extend and extinguish". Microsoft initially embraces a competing standard or product, then extends it to produce their own version which is then incompatible with the standard, which in time extinguishes competition that does not or cannot use Microsoft's new version. These and other tactics have resulted in lawsuits brought by companies and governments, and billions of dollars in rulings against Microsoft. In January 2009, Opera Software ASA filed a complaint to the European Commission stating that Microsoft's inclusion of Internet Explorer with Windows-based personal computers is a violation of European competition laws.

Freedom and privacy

Free software proponents point to the company's joining of the Trusted Computing Platform Alliance (TCPA) as a cause of concern. A group of companies that seek to implement an initiative called Trusted Computing (which is claimed to set out to increase security and privacy in a user's computer), the TCPA is decried by critics as a means to allow software developers to enforce any sort of restriction they wish over how their customers use the software they purchased.

Advocates of free software also take issue with Microsoft's promotion of Digital Rights Management (DRM) and total cost of ownership (TCO) comparisons with its "Get the facts" campaign. Digital Rights Management is a technology that allows content providers to impose restrictions on the methods by which their products are used on consumer hardware; and subsequently, detractors contend that such technology may infringe on fair use and other rights, especially given that it restricts legal activities such as re-mixing or reproduction of material for use in slide shows or the resale of the goods by the customer.

Misrepresentation

The "Get the facts" campaign argues that Windows Server has a lower TCO than Linux and lists a variety of studies in order to prove its case. Proponents of Linux unveiled their own study arguing that, contrary to one of Microsoft's claims, Linux has lower management costs than Windows Server. Another study by the Yankee Group claims that upgrading from one version of Windows Server to another costs a significant fraction (a quarter to a third) of the switching costs from Windows Server to Linux, even for large enterprises, and that the other major reasons for a switch away from Windows servers were the increased security and reliability of Linux servers and a chance to escape the Microsoft "lock-in".

In 2004, the Advertising Standards Authority (ASA) of the UK warned Microsoft that an ad from the campaign which claimed that "Linux was ... 10 times more expensive than Windows Server 2003", was "misleading", as the hardware chosen for the Linux server was needlessly expensive. The ASA's complaint was that "the measurements for Linux were performed on an IBM zSeries [mainframe], which was more expensive and did not perform as well as other IBM series." The comparison was to Windows Server 2003 running on two 900 MHz Intel Xeon CPUs.

David Meyer writing on Zdnet.com pointed out that, "Microsoft has a long history of applying for, and being granted patents for, inventions that many argue--and can sometimes demonstrate--were based on earlier work carried out by others, or based on a common, self-evident idea." This was in response to its 2008 patent application for the ability to progress in page-up or page-down increments with a single keystroke — a method that has been pervasive for decades.

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