People are spending a large amount of time on social media, especially in Thailand. The average person spends 28 percent of his or her time online on social networks — or 1.72 hours per day. Before buying something online, consumers tend to read several reviews to make sure the brand and product are trustworthy. But in reality, what type of messages and which sources are most credible to individuals? According to research, the answer is overwhelmingly clear:
32% of Thais say they’re ready to purchase directly through social media, proving that social commerce is indeed the next big thing in e-commerce. Other social media channels that are also embracing social commerce include Facebook and Instagram.
With the increase engagement in social media, businesses are moving towards social commerce and Youpik marks the platform for social users to get started on. Headquartered under the Alibaba Group, Youpik was founded in 2019 and officially launched in August of the same year in Thailand.
Youpik aims to cater to the ever-changing online customer behavior through empowering the online community to satisfy people’s need of socialization, particularly via social media. As a new lifestyle social app for those who love to shop and like to share, it is mainly driven by affiliates and referrals – hence, a mobile-centric social commerce. Youpik is committed to providing a smart shopping and living community where users can browse and share while on the go through utilizing social media and influencer marketing.
Integrated with logistical and payment support, the asset-light platform integrates both mobile and social elements and is described as one of the disruptive social eCommerce startups in Thailand.
How It Works[แก้]
Youpik aims to assist its users in achieving the following:
- Engage with other users with brands or products according to their social lifestyles/ personalities
- Provide an incentive for users who are Youpik members (Youpikkers)
- Provide users with a platform to share about brands or products on their social media channels
- Provide all the information users need to research, review, and ultimately share successfully from Youpik
Brands Youpik Work With[แก้]
Youpik collaborates with local and international brands to source high quality products, and leverage data and technology to deliver innovative online lifestyle.
Currently, Youpik carries more than 300 brands from various categories. Some of these brands include Blackmores, Olay, JBL, Philips, L'oreal, Maybelline, Garnier and more.
Since launching, the Youpik app has ranked highly in both Google and Apple app store rankings.